STEAR
Logistic Optimisation Solutions
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About STEAR
STEAR is a logistics project of PETRONAS. It was established to solve internal logistics problems such as vessel reservation, demand visibility and vessel tracking, and to minimize costs in the offshore logistics industry. STEAR is a first-of-its-kind industry-leading platform that aims to offer “logistics on demand” through an uberized model where demand and supply for shipping vessels are optimally balanced.
The Challenges
PETRONAS built STEAR to address these challenges by streamlining logistics operations, cutting costs, enhancing visibility, and offering a flexible, on-demand model. The goal is to improve efficiency, reduce expenses, and set new industry standards for offshore logistics.
STEAR faces several operational challenges, including efficiently managing vessel schedules, coordinating between stakeholders, and maintaining accurate real-time tracking. The platform must also adapt to demand fluctuations, ensure effective resource allocation, and minimize operational downtime while handling large volumes of data and providing a user-friendly interface.
The Project & Modules
Role Description
As a Lead UI/UX Designer, I oversee the design and user experience of digital products, ensuring they are intuitive, visually appealing, and user-friendly. My role involves leading a team of designers, collaborating with stakeholders, conducting user research, and creating wireframes, prototypes, and high-fidelity designs. I focus on optimizing the user journey, improving usability, and maintaining consistency across all design elements to enhance overall user satisfaction and engagement.
Design Process & Deliverables
In my current role, I follow a streamlined UI Design Development Process. It starts with gathering requirements, followed by research, wireframing, prototyping, and creating high-fidelity designs. I collaborate closely with developers and iterate designs based on feedback, ensuring a user-centered and technically feasible outcome.
Design System
I led the creation of STEAR Design Language System (DLS 2.0), establishing a structured and scalable foundation for product design across the platform. This includes defining reusable UI components, interaction patterns, typography, color systems, and design guidelines to ensure consistency, efficiency, and a unified user experience across all modules.
The system was designed to support both design and development teams, acting as a single source of truth to reduce duplication, improve design speed, and maintain visual and functional consistency across the product ecosystem. I collaborated closely with developers throughout the implementation process to ensure design accuracy, feasibility, and seamless handoff from design to code.
Beyond initial setup, I continuously evolved the system based on product requirements, usability feedback, and technical constraints, ensuring it remains adaptable as the platform grows.