About Me

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I help teams bridge the gap between complex business logic and intuitive user experiences. Whether youโ€™re looking to scale a product, exploring design leadership, or just want to discuss a new project.

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Resume / CV

Behind the story

A Senior UI/UX Designer with 7 years of experience across multiple industries, including corporate systems, e-commerce platforms, and oil & gas environments. I specialise in designing end-to-end user experiences that align business goals with user needs.

Throughout my career, Iโ€™ve worked on complex systems and platform-based products, developing a strong ability to quickly adapt to different domains and translate requirements into practical, user-centred solutions. My approach goes beyond interface design โ€” focusing on usability, system thinking, and ensuring design consistency from concept through to staging and delivery.

I collaborate closely with cross-functional teams, including product managers and developers, to ensure that solutions are not only visually effective, but also feasible and impactful. With a growing focus on product thinking and continuous improvement, I aim to contribute towards building scalable and meaningful digital experiences. A strong advocate for accessible and inclusive design, with a solid understanding of WCAG standards.

Known for clear communication, cross-functional collaboration, and aligning design decisions with product and business goals. Comfortable working with developers, product managers, and stakeholders to solve complex problems and deliver impactful, user-validated solutions. Actively growing towards a more strategic role that blends design thinking with product leadership.

My Profile

Working Experiences

HRD Corp
Senior UI/UX Designer | Product Designer
March 2025 - May 2026

๐— ๐—ฒ๐—ฒ๐˜๐—ถ๐—ป๐—ด ๐—ฅ๐—ผ๐—ผ๐—บ ๐—•๐—ผ๐—ผ๐—ธ๐—ถ๐—ป๐—ด ๐—ฆ๐˜†๐˜€๐˜๐—ฒ๐—บ

Developed a user-friendly booking system with streamlined workflows, collaborating with BAs and developers to improve efficiency. This reduced admin tracking time by 40% and minimized double-bookings, leading to smoother operations and better resource utilization.

๐—–๐—ผ๐—ป๐—ณ๐—ฒ๐—ฟ๐—ฒ๐—ป๐—ฐ๐—ฒ ๐—ฃ๐—น๐—ฎ๐˜๐—ณ๐—ผ๐—ฟ๐—บ ๐— ๐—ผ๐—ฑ๐—ฒ๐—ฟ๐—ป๐—ถ๐˜€๐—ฎ๐˜๐—ถ๐—ผ๐—ป (๐—ก๐—›๐—–๐—–๐—˜ ๐Ÿฎ๐Ÿฌ๐Ÿฎ๐Ÿฑ)

Redesigned the NHCCE real-time conference app platform, updating UX/UI to industry standards and improving user flows. This resulted in a 25% increase in attendee engagement, smoother navigation, and a stronger perception of the companyโ€™s digital capabilities.

๐—œ๐—ป๐˜๐—ฒ๐—ฟ๐—ฎ๐—ฐ๐˜๐—ถ๐˜ƒ๐—ฒ ๐—จ๐˜€๐—ฒ๐—ฟ ๐—š๐˜‚๐—ถ๐—ฑ๐—ฒ ๐——๐—ฒ๐˜ƒ๐—ฒ๐—น๐—ผ๐—ฝ๐—บ๐—ฒ๐—ป๐˜

Implemented multi-role interactive manuals for Akademi Kesuma using Guidde, enhancing clarity and onboarding. This reduced training time for new users by 35%, lowered support tickets, and freed up staff hours for higher-value tasks.

๐—œ๐—ป๐˜ƒ๐—ฒ๐—ป๐˜๐—ผ๐—ฟ๐˜† & ๐—จ๐—ป๐—ถ๐—ณ๐—ผ๐—ฟ๐—บ ๐——๐—ถ๐˜€๐˜๐—ฟ๐—ถ๐—ฏ๐˜‚๐˜๐—ถ๐—ผ๐—ป ๐—ฆ๐˜†๐˜€๐˜๐—ฒ๐—บ

Designed a system with user/admin modules for uniform distribution and inventory tracking. The platform reduced manual errors by 60%, cut distribution lead times, and optimized stock management, lowering wastage costs.

๐— ๐—ฒ๐—ฟ๐—ฐ๐—ต๐—ฎ๐—ป๐—ฑ๐—ถ๐˜€๐—ฒ ๐—ฅ๐—ฒ๐—พ๐˜‚๐—ฒ๐˜€๐˜ & ๐— ๐—ฎ๐—ป๐—ฎ๐—ด๐—ฒ๐—บ๐—ฒ๐—ป๐˜ ๐—ฆ๐˜†๐˜€๐˜๐—ฒ๐—บ

Created a merchandise request platform with clear UI, inventory tracking, and approval workflows. This sped up request processing by 50% and improved visibility for management, resulting in better budget control and resource allocation.

๐—Ÿ๐—ฒ๐—ฎ๐—ฟ๐—ป๐—ถ๐—ป๐—ด ๐—ฃ๐—น๐—ฎ๐˜๐—ณ๐—ผ๐—ฟ๐—บ ๐—จ๐—œ ๐—˜๐—ป๐—ต๐—ฎ๐—ป๐—ฐ๐—ฒ๐—บ๐—ฒ๐—ป๐˜๐˜€

Redesigned key UI components of Akademi Kesumaโ€™s learning platform, improving engagement and navigation. These enhancements boosted learner satisfaction, reduced drop-off rates by 20%, and increased platform adoption across departments.

Petronas Digital Sdn Bhd
Senior UI/UX Designer
March 2023 - February 2025

๐—ข๐—ณ๐—ณ๐˜€๐—ต๐—ผ๐—ฟ๐—ฒ ๐—Ÿ๐—ผ๐—ด๐—ถ๐˜€๐˜๐—ถ๐—ฐ๐˜€ ๐——๐—ถ๐—ด๐—ถ๐˜๐—ฎ๐—น๐—ถ๐˜€๐—ฎ๐˜๐—ถ๐—ผ๐—ป

Contributed to Petronas STEAR product system (โ€œUber at seaโ€ concept) for vessel voyage operation management, enhancing offshore logistics efficiency.

๐—•๐Ÿฎ๐—• ๐—ช๐—ฒ๐—ฏ๐˜€๐—ถ๐˜๐—ฒ ๐—ข๐˜ƒ๐—ฒ๐—ฟ๐—ต๐—ฎ๐˜‚๐—น

Managed and redesigned STEAR.CO official site, improving features and alignment with B2B requirements.

๐—˜๐—ป๐˜๐—ฒ๐—ฟ๐—ฝ๐—ฟ๐—ถ๐˜€๐—ฒ ๐—ฃ๐—น๐—ฎ๐˜๐—ณ๐—ผ๐—ฟ๐—บ ๐—˜๐—ป๐—ต๐—ฎ๐—ป๐—ฐ๐—ฒ๐—บ๐—ฒ๐—ป๐˜๐˜€

Collaborated on MyPetronas intranet media posting platform and customised voyage tracking in Platform+.

๐—ฆ๐˜‚๐˜€๐˜๐—ฎ๐—ถ๐—ป๐—ฎ๐—ฏ๐—ถ๐—น๐—ถ๐˜๐˜† ๐—ง๐—ฟ๐—ฎ๐—ฐ๐—ธ๐—ถ๐—ป๐—ด ๐—ฆ๐—ผ๐—น๐˜‚๐˜๐—ถ๐—ผ๐—ป๐˜€

Supported development of Carbon Emission Tracking Calculator within STEAR for environmental reporting.

๐— ๐—ผ๐—ฏ๐—ถ๐—น๐—ฒ ๐—ฅ๐—ฒ๐˜€๐—ฝ๐—ผ๐—ป๐˜€๐—ถ๐˜ƒ๐—ฒ๐—ป๐—ฒ๐˜€๐˜€ ๐—œ๐—บ๐—ฝ๐—น๐—ฒ๐—บ๐—ฒ๐—ป๐˜๐—ฎ๐˜๐—ถ๐—ผ๐—ป

Applied responsive design across Platform+ for seamless multi-device access.

๐—ฆ๐—ฎ๐—ฎ๐—ฆ ๐— ๐˜‚๐—น๐˜๐—ถ-๐— ๐—ผ๐—ฑ๐˜‚๐—น๐—ฒ ๐——๐—ฒ๐˜ƒ๐—ฒ๐—น๐—ผ๐—ฝ๐—บ๐—ฒ๐—ป๐˜

Contributed to Platform+ SaaS system with four modules: Super Admin Portal, Tenant Admin User, My Organization, and Roles Management.

๐—–๐—ผ๐—ฟ๐—ฝ๐—ผ๐—ฟ๐—ฎ๐˜๐—ฒ ๐—ช๐—ฒ๐—ฏ๐˜€๐—ถ๐˜๐—ฒ ๐——๐—ฒ๐—น๐—ถ๐˜ƒ๐—ฒ๐—ฟ๐˜† Developed Virtus official website covering four pillars (People Safety, Asset Integrity, Asset Optimization, Connectivity) plus product showcase.

๐—™๐˜‚๐—ฒ๐—น ๐— ๐—ฎ๐—ป๐—ฎ๐—ด๐—ฒ๐—บ๐—ฒ๐—ป๐˜ ๐—ฆ๐˜†๐˜€๐˜๐—ฒ๐—บ ๐—Ÿ๐—ฒ๐—ฎ๐—ฑ๐—ฒ๐—ฟ๐˜€๐—ต๐—ถ๐—ฝ

Led design and UX for STEARโ€™s Fuel Management System.

๐—ง๐˜‚๐—ฟ๐—ป๐—ฎ๐—ฟ๐—ผ๐˜‚๐—ป๐—ฑ ๐—ฃ๐—น๐—ฎ๐˜๐—ณ๐—ผ๐—ฟ๐—บ ๐—Ÿ๐—ฒ๐—ฎ๐—ฑ๐—ฒ๐—ฟ๐˜€๐—ต๐—ถ๐—ฝ

Led PITSTOPS Flange Management System (template, planning, execution modules) to streamline plant turnaround operations.

RF Infinite Sdn Bhd
UI/UX Designer
April 2021 - March 2023

๐—–๐—ฟ๐—ผ๐˜€๐˜€-๐—™๐˜‚๐—ป๐—ฐ๐˜๐—ถ๐—ผ๐—ป๐—ฎ๐—น ๐—–๐—ผ๐—น๐—น๐—ฎ๐—ฏ๐—ผ๐—ฟ๐—ฎ๐˜๐—ถ๐—ผ๐—ป

Partnered closely with developers throughout design and development phases, ensuring technical feasibility and design fidelity in the final product.

๐—จ๐—ซ ๐—ฅ๐—ฒ๐˜€๐—ฒ๐—ฎ๐—ฟ๐—ฐ๐—ต & ๐——๐—ฒ๐˜€๐—ถ๐—ด๐—ป ๐—ช๐—ผ๐—ฟ๐—ธ๐˜€๐—ต๐—ผ๐—ฝ๐˜€

Actively engaged in design discussions, usability reviews, and user experience sessions to optimise layouts, navigation, and interaction flows.

๐—ฃ๐—ฟ๐—ผ๐˜๐—ผ๐˜๐˜†๐—ฝ๐—ถ๐—ป๐—ด & ๐—ช๐—ผ๐—ฟ๐—ธ๐—ณ๐—น๐—ผ๐˜„ ๐——๐—ฒ๐˜€๐—ถ๐—ด๐—ป

Created user task flows, wireframes, and high-fidelity prototypes using Miro, Figma, and Adobe XD to communicate and validate design concepts.

๐—–๐—ฟ๐—ผ๐˜€๐˜€-๐—ฃ๐—น๐—ฎ๐˜๐—ณ๐—ผ๐—ฟ๐—บ ๐—˜๐˜…๐—ฝ๐—ฒ๐—ฟ๐—ถ๐—ฒ๐—ป๐—ฐ๐—ฒ ๐——๐—ฒ๐˜€๐—ถ๐—ด๐—ป

Delivered consistent, responsive experiences across devices, from wide-screen web applications to mobile, incorporating the Four Cโ€™s (clarity, consistency, continuity, and context).

๐—œ๐—ป๐—ฐ๐—น๐˜‚๐˜€๐—ถ๐˜ƒ๐—ฒ & ๐—”๐—ฐ๐—ฐ๐—ฒ๐˜€๐˜€๐—ถ๐—ฏ๐—น๐—ฒ ๐——๐—ฒ๐˜€๐—ถ๐—ด๐—ป

Applied Equity-Focused Design and Next Billion User (NBU) accessibility principles to ensure usability across diverse demographics and device constraints.

๐—˜-๐—–๐—ผ๐—บ๐—บ๐—ฒ๐—ฟ๐—ฐ๐—ฒ ๐—ฆ๐˜‚๐—ฝ๐—ฒ๐—ฟ ๐—”๐—ฝ๐—ฝ ๐——๐—ฒ๐˜ƒ๐—ฒ๐—น๐—ผ๐—ฝ๐—บ๐—ฒ๐—ป๐˜

Led the full user journey design for Pcari.my (local shopping super app), covering both User and Seller flows from the ground up.

๐— ๐—ฒ๐—ฑ๐—ถ๐—ฎ ๐— ๐—ผ๐—ป๐—ถ๐˜๐—ผ๐—ฟ๐—ถ๐—ป๐—ด ๐—ฃ๐—น๐—ฎ๐˜๐—ณ๐—ผ๐—ฟ๐—บ

Contributed to the design of a mobile-friendly media monitoring system, improving accessibility for on-the-go users.

๐—”๐˜‚๐˜๐—ผ๐—บ๐—ผ๐˜๐—ถ๐˜ƒ๐—ฒ ๐—ฆ๐—ฎ๐—ณ๐—ฒ๐˜๐˜† ๐——๐—ถ๐—ด๐—ถ๐˜๐—ฎ๐—น ๐—ฆ๐—ผ๐—น๐˜‚๐˜๐—ถ๐—ผ๐—ป๐˜€

Participated in the design and development of ASEAN NCAP web and mobile platforms for the Malaysian Institute of Road Safety Research (MIROS), supporting regional automotive safety initiatives.

Brilliance Information Sdn Bhd
Multimedia & UI Designer
April 2019 - April 2021

๐—ง๐—ฒ๐—ฎ๐—บ ๐—Ÿ๐—ฒ๐—ฎ๐—ฑ๐—ฒ๐—ฟ๐˜€๐—ต๐—ถ๐—ฝ ๐—ฆ๐˜‚๐—ฝ๐—ฝ๐—ผ๐—ฟ๐˜

Served as Assistant Lead in the multimedia team, guiding creative output and ensuring quality control across deliverables.

๐—š๐—ผ๐˜ƒ๐—ฒ๐—ฟ๐—ป๐—บ๐—ฒ๐—ป๐˜ ๐——๐—ถ๐—ด๐—ถ๐˜๐—ฎ๐—น ๐—ฆ๐—ผ๐—น๐˜‚๐˜๐—ถ๐—ผ๐—ป๐˜€

Designed and delivered UI for multiple government agencies and systems including uCustoms, PNM, MBSA, RMS, Immigration Department of Malaysia, UCAPPS, and MATRADE, aligning with compliance and stakeholder requirements.

๐—–๐—น๐—ถ๐—ฒ๐—ป๐˜-๐—–๐—ฒ๐—ป๐˜๐—ฟ๐—ถ๐—ฐ ๐—œ๐—ป๐˜๐—ฒ๐—ฟ๐—ณ๐—ฎ๐—ฐ๐—ฒ ๐——๐—ฒ๐˜€๐—ถ๐—ด๐—ป

Created webpages, front pages, and login screens tailored to client specifications, balancing usability with organisational branding.

๐— ๐˜‚๐—น๐˜๐—ถ๐—บ๐—ฒ๐—ฑ๐—ถ๐—ฎ ๐—–๐—ผ๐—ป๐˜๐—ฒ๐—ป๐˜ ๐—ฃ๐—ฟ๐—ผ๐—ฑ๐˜‚๐—ฐ๐˜๐—ถ๐—ผ๐—ป

Produced and developed graphics for diverse applications including websites, banners, posters, and digital advertisements, supporting both functional and promotional needs.

Institut Sosial Malaysia (ISM)
Multimedia Designer
May 2018 - Sep 2018

๐—š๐—ผ๐˜ƒ๐—ฒ๐—ฟ๐—ป๐—บ๐—ฒ๐—ป๐˜ ๐—ฃ๐—ฟ๐—ผ๐—ท๐—ฒ๐—ฐ๐˜ ๐—œ๐—ป๐˜ƒ๐—ผ๐—น๐˜ƒ๐—ฒ๐—บ๐—ฒ๐—ป๐˜

Collaborated with various government agencies to support multimedia and communication initiatives.

๐— ๐˜‚๐—น๐˜๐—ถ๐—บ๐—ฒ๐—ฑ๐—ถ๐—ฎ ๐—ฃ๐—ฟ๐—ผ๐—ฑ๐˜‚๐—ฐ๐˜๐—ถ๐—ผ๐—ป

Managed in-house and on-site video shoots, ensuring high-quality production aligned with organisational objectives.

๐—˜๐˜ƒ๐—ฒ๐—ป๐˜ ๐—ฃ๐—ต๐—ผ๐˜๐—ผ๐—ด๐—ฟ๐—ฎ๐—ฝ๐—ต๐˜†

Captured official events and activities to support documentation, publicity, and archival needs.

๐—˜๐˜ƒ๐—ฒ๐—ป๐˜ & ๐— ๐—ฎ๐—ฟ๐—ธ๐—ฒ๐˜๐—ถ๐—ป๐—ด ๐——๐—ฒ๐˜€๐—ถ๐—ด๐—ป

Produced visual materials such as posters and brochures for events, campaigns, and advertisements, ensuring brand consistency and audience engagement.

Background Information
Full Name

Muhammad Ikramfadli bin Azman

Date of Birth

23 December 1994

Place of Birth

Seremban, Negeri Sembilan

Age

32 Years Old

Current Location

Cyberjaya, Selangor

Profession

Senior UI/UX Designer, Senior Product Designer

Years of Experience

7+ Years

Industry Experience

Corporate Systems, Oil & Gas, Logistics, E-Commerce

Specializations

UI/UX Design, Product Design, Design Systems, Websmaster

Software Skills

Figma, Adobe XD, Photoshop, Illustrator, Elementor, WordPress

Current Interest

Front-End Development, Product Management

Languages

English, Bahasa Malaysia

Hobbies

Music, Football, Formula 1, Web Design, Jamming Session

Career Goal

To become a Lead UX Designer or Product Manager

Education & Certifications
Education Background

University Kuala Lumpur, Malaysia Information of Information Technology (UNIKL MIIT)

Bachelor Degree in Interactive Multimedia Design

2015 – 2018

Kolej Poly-Tech MARA

Diploma in Multimedia

2012 – 2015

Training, Contribution & Professional Certifications

Malaysia Board of Technologists

Issued Dec 2025

Credential ID GT25120140

Human Factors International (HFI)

Issued Dec 2025

Human Resources Development Corporation (HRD CORP)

Issued June 2026

Universiti Kuala Lumpur (UniKL)

Issued Jan 2026

HP LIFE

Issued Aug 2025

Credential ID 7fd1030b-6634-4820-8025-95595394361

Alison

Issued Aug 2025

Credential ID 7539-51455335

Alison

Issued Aug 2025

Credential ID 6697-51455335

e-LATiH

Issued Jun 2025

Credential ID 4648256

e-LATiH

Issued Jul 2025

Credential ID 18051722

e-LATiH

Issued Jul 2025

Credential ID 68142273

CYBSAFE

Issued Jul 2025