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Behind the story
A Senior UI/UX Designer with 7 years of experience across multiple industries, including corporate systems, e-commerce platforms, and oil & gas environments. I specialise in designing end-to-end user experiences that align business goals with user needs.
Throughout my career, Iโve worked on complex systems and platform-based products, developing a strong ability to quickly adapt to different domains and translate requirements into practical, user-centred solutions. My approach goes beyond interface design โ focusing on usability, system thinking, and ensuring design consistency from concept through to staging and delivery.
I collaborate closely with cross-functional teams, including product managers and developers, to ensure that solutions are not only visually effective, but also feasible and impactful. With a growing focus on product thinking and continuous improvement, I aim to contribute towards building scalable and meaningful digital experiences. A strong advocate for accessible and inclusive design, with a solid understanding of WCAG standards.
Known for clear communication, cross-functional collaboration, and aligning design decisions with product and business goals. Comfortable working with developers, product managers, and stakeholders to solve complex problems and deliver impactful, user-validated solutions. Actively growing towards a more strategic role that blends design thinking with product leadership.
- Gathering Requirement
- Stakeholder Engagement
- Cross Collaboration
- Use Case & User Flow
- Wireframing & Prototyping
- Design Thinking
- Design System
- Responsive Design
Experiences
HRD Corp
Senior UI/UX Designer | Product Designer
March 2025 - May 2026
๐ ๐ฒ๐ฒ๐๐ถ๐ป๐ด ๐ฅ๐ผ๐ผ๐บ ๐๐ผ๐ผ๐ธ๐ถ๐ป๐ด ๐ฆ๐๐๐๐ฒ๐บ
Developed a user-friendly booking system with streamlined workflows, collaborating with BAs and developers to improve efficiency. This reduced admin tracking time by 40% and minimized double-bookings, leading to smoother operations and better resource utilization.
๐๐ผ๐ป๐ณ๐ฒ๐ฟ๐ฒ๐ป๐ฐ๐ฒ ๐ฃ๐น๐ฎ๐๐ณ๐ผ๐ฟ๐บ ๐ ๐ผ๐ฑ๐ฒ๐ฟ๐ป๐ถ๐๐ฎ๐๐ถ๐ผ๐ป (๐ก๐๐๐๐ ๐ฎ๐ฌ๐ฎ๐ฑ)
Redesigned the NHCCE real-time conference app platform, updating UX/UI to industry standards and improving user flows. This resulted in a 25% increase in attendee engagement, smoother navigation, and a stronger perception of the companyโs digital capabilities.
๐๐ป๐๐ฒ๐ฟ๐ฎ๐ฐ๐๐ถ๐๐ฒ ๐จ๐๐ฒ๐ฟ ๐๐๐ถ๐ฑ๐ฒ ๐๐ฒ๐๐ฒ๐น๐ผ๐ฝ๐บ๐ฒ๐ป๐
Implemented multi-role interactive manuals for Akademi Kesuma using Guidde, enhancing clarity and onboarding. This reduced training time for new users by 35%, lowered support tickets, and freed up staff hours for higher-value tasks.
๐๐ป๐๐ฒ๐ป๐๐ผ๐ฟ๐ & ๐จ๐ป๐ถ๐ณ๐ผ๐ฟ๐บ ๐๐ถ๐๐๐ฟ๐ถ๐ฏ๐๐๐ถ๐ผ๐ป ๐ฆ๐๐๐๐ฒ๐บ
Designed a system with user/admin modules for uniform distribution and inventory tracking. The platform reduced manual errors by 60%, cut distribution lead times, and optimized stock management, lowering wastage costs.
๐ ๐ฒ๐ฟ๐ฐ๐ต๐ฎ๐ป๐ฑ๐ถ๐๐ฒ ๐ฅ๐ฒ๐พ๐๐ฒ๐๐ & ๐ ๐ฎ๐ป๐ฎ๐ด๐ฒ๐บ๐ฒ๐ป๐ ๐ฆ๐๐๐๐ฒ๐บ
Created a merchandise request platform with clear UI, inventory tracking, and approval workflows. This sped up request processing by 50% and improved visibility for management, resulting in better budget control and resource allocation.
๐๐ฒ๐ฎ๐ฟ๐ป๐ถ๐ป๐ด ๐ฃ๐น๐ฎ๐๐ณ๐ผ๐ฟ๐บ ๐จ๐ ๐๐ป๐ต๐ฎ๐ป๐ฐ๐ฒ๐บ๐ฒ๐ป๐๐
Redesigned key UI components of Akademi Kesumaโs learning platform, improving engagement and navigation. These enhancements boosted learner satisfaction, reduced drop-off rates by 20%, and increased platform adoption across departments.
Petronas Digital Sdn Bhd
Senior UI/UX Designer
March 2023 - February 2025
๐ข๐ณ๐ณ๐๐ต๐ผ๐ฟ๐ฒ ๐๐ผ๐ด๐ถ๐๐๐ถ๐ฐ๐ ๐๐ถ๐ด๐ถ๐๐ฎ๐น๐ถ๐๐ฎ๐๐ถ๐ผ๐ป
Contributed to Petronas STEAR product system (โUber at seaโ concept) for vessel voyage operation management, enhancing offshore logistics efficiency.
๐๐ฎ๐ ๐ช๐ฒ๐ฏ๐๐ถ๐๐ฒ ๐ข๐๐ฒ๐ฟ๐ต๐ฎ๐๐น
Managed and redesigned STEAR.CO official site, improving features and alignment with B2B requirements.
๐๐ป๐๐ฒ๐ฟ๐ฝ๐ฟ๐ถ๐๐ฒ ๐ฃ๐น๐ฎ๐๐ณ๐ผ๐ฟ๐บ ๐๐ป๐ต๐ฎ๐ป๐ฐ๐ฒ๐บ๐ฒ๐ป๐๐
Collaborated on MyPetronas intranet media posting platform and customised voyage tracking in Platform+.
๐ฆ๐๐๐๐ฎ๐ถ๐ป๐ฎ๐ฏ๐ถ๐น๐ถ๐๐ ๐ง๐ฟ๐ฎ๐ฐ๐ธ๐ถ๐ป๐ด ๐ฆ๐ผ๐น๐๐๐ถ๐ผ๐ป๐
Supported development of Carbon Emission Tracking Calculator within STEAR for environmental reporting.
๐ ๐ผ๐ฏ๐ถ๐น๐ฒ ๐ฅ๐ฒ๐๐ฝ๐ผ๐ป๐๐ถ๐๐ฒ๐ป๐ฒ๐๐ ๐๐บ๐ฝ๐น๐ฒ๐บ๐ฒ๐ป๐๐ฎ๐๐ถ๐ผ๐ป
Applied responsive design across Platform+ for seamless multi-device access.
๐ฆ๐ฎ๐ฎ๐ฆ ๐ ๐๐น๐๐ถ-๐ ๐ผ๐ฑ๐๐น๐ฒ ๐๐ฒ๐๐ฒ๐น๐ผ๐ฝ๐บ๐ฒ๐ป๐
Contributed to Platform+ SaaS system with four modules: Super Admin Portal, Tenant Admin User, My Organization, and Roles Management.
๐๐ผ๐ฟ๐ฝ๐ผ๐ฟ๐ฎ๐๐ฒ ๐ช๐ฒ๐ฏ๐๐ถ๐๐ฒ ๐๐ฒ๐น๐ถ๐๐ฒ๐ฟ๐ Developed Virtus official website covering four pillars (People Safety, Asset Integrity, Asset Optimization, Connectivity) plus product showcase.
๐๐๐ฒ๐น ๐ ๐ฎ๐ป๐ฎ๐ด๐ฒ๐บ๐ฒ๐ป๐ ๐ฆ๐๐๐๐ฒ๐บ ๐๐ฒ๐ฎ๐ฑ๐ฒ๐ฟ๐๐ต๐ถ๐ฝ
Led design and UX for STEARโs Fuel Management System.
๐ง๐๐ฟ๐ป๐ฎ๐ฟ๐ผ๐๐ป๐ฑ ๐ฃ๐น๐ฎ๐๐ณ๐ผ๐ฟ๐บ ๐๐ฒ๐ฎ๐ฑ๐ฒ๐ฟ๐๐ต๐ถ๐ฝ
Led PITSTOPS Flange Management System (template, planning, execution modules) to streamline plant turnaround operations.
RF Infinite Sdn Bhd
UI/UX Designer
April 2021 - March 2023
๐๐ฟ๐ผ๐๐-๐๐๐ป๐ฐ๐๐ถ๐ผ๐ป๐ฎ๐น ๐๐ผ๐น๐น๐ฎ๐ฏ๐ผ๐ฟ๐ฎ๐๐ถ๐ผ๐ป
Partnered closely with developers throughout design and development phases, ensuring technical feasibility and design fidelity in the final product.
๐จ๐ซ ๐ฅ๐ฒ๐๐ฒ๐ฎ๐ฟ๐ฐ๐ต & ๐๐ฒ๐๐ถ๐ด๐ป ๐ช๐ผ๐ฟ๐ธ๐๐ต๐ผ๐ฝ๐
Actively engaged in design discussions, usability reviews, and user experience sessions to optimise layouts, navigation, and interaction flows.
๐ฃ๐ฟ๐ผ๐๐ผ๐๐๐ฝ๐ถ๐ป๐ด & ๐ช๐ผ๐ฟ๐ธ๐ณ๐น๐ผ๐ ๐๐ฒ๐๐ถ๐ด๐ป
Created user task flows, wireframes, and high-fidelity prototypes using Miro, Figma, and Adobe XD to communicate and validate design concepts.
๐๐ฟ๐ผ๐๐-๐ฃ๐น๐ฎ๐๐ณ๐ผ๐ฟ๐บ ๐๐ ๐ฝ๐ฒ๐ฟ๐ถ๐ฒ๐ป๐ฐ๐ฒ ๐๐ฒ๐๐ถ๐ด๐ป
Delivered consistent, responsive experiences across devices, from wide-screen web applications to mobile, incorporating the Four Cโs (clarity, consistency, continuity, and context).
๐๐ป๐ฐ๐น๐๐๐ถ๐๐ฒ & ๐๐ฐ๐ฐ๐ฒ๐๐๐ถ๐ฏ๐น๐ฒ ๐๐ฒ๐๐ถ๐ด๐ป
Applied Equity-Focused Design and Next Billion User (NBU) accessibility principles to ensure usability across diverse demographics and device constraints.
๐-๐๐ผ๐บ๐บ๐ฒ๐ฟ๐ฐ๐ฒ ๐ฆ๐๐ฝ๐ฒ๐ฟ ๐๐ฝ๐ฝ ๐๐ฒ๐๐ฒ๐น๐ผ๐ฝ๐บ๐ฒ๐ป๐
Led the full user journey design for Pcari.my (local shopping super app), covering both User and Seller flows from the ground up.
๐ ๐ฒ๐ฑ๐ถ๐ฎ ๐ ๐ผ๐ป๐ถ๐๐ผ๐ฟ๐ถ๐ป๐ด ๐ฃ๐น๐ฎ๐๐ณ๐ผ๐ฟ๐บ
Contributed to the design of a mobile-friendly media monitoring system, improving accessibility for on-the-go users.
๐๐๐๐ผ๐บ๐ผ๐๐ถ๐๐ฒ ๐ฆ๐ฎ๐ณ๐ฒ๐๐ ๐๐ถ๐ด๐ถ๐๐ฎ๐น ๐ฆ๐ผ๐น๐๐๐ถ๐ผ๐ป๐
Participated in the design and development of ASEAN NCAP web and mobile platforms for the Malaysian Institute of Road Safety Research (MIROS), supporting regional automotive safety initiatives.
Brilliance Information Sdn Bhd
Multimedia & UI Designer
April 2019 - April 2021
๐ง๐ฒ๐ฎ๐บ ๐๐ฒ๐ฎ๐ฑ๐ฒ๐ฟ๐๐ต๐ถ๐ฝ ๐ฆ๐๐ฝ๐ฝ๐ผ๐ฟ๐
Served as Assistant Lead in the multimedia team, guiding creative output and ensuring quality control across deliverables.
๐๐ผ๐๐ฒ๐ฟ๐ป๐บ๐ฒ๐ป๐ ๐๐ถ๐ด๐ถ๐๐ฎ๐น ๐ฆ๐ผ๐น๐๐๐ถ๐ผ๐ป๐
Designed and delivered UI for multiple government agencies and systems including uCustoms, PNM, MBSA, RMS, Immigration Department of Malaysia, UCAPPS, and MATRADE, aligning with compliance and stakeholder requirements.
๐๐น๐ถ๐ฒ๐ป๐-๐๐ฒ๐ป๐๐ฟ๐ถ๐ฐ ๐๐ป๐๐ฒ๐ฟ๐ณ๐ฎ๐ฐ๐ฒ ๐๐ฒ๐๐ถ๐ด๐ป
Created webpages, front pages, and login screens tailored to client specifications, balancing usability with organisational branding.
๐ ๐๐น๐๐ถ๐บ๐ฒ๐ฑ๐ถ๐ฎ ๐๐ผ๐ป๐๐ฒ๐ป๐ ๐ฃ๐ฟ๐ผ๐ฑ๐๐ฐ๐๐ถ๐ผ๐ป
Produced and developed graphics for diverse applications including websites, banners, posters, and digital advertisements, supporting both functional and promotional needs.
Institut Sosial Malaysia (ISM)
Multimedia Designer
May 2018 - Sep 2018
๐๐ผ๐๐ฒ๐ฟ๐ป๐บ๐ฒ๐ป๐ ๐ฃ๐ฟ๐ผ๐ท๐ฒ๐ฐ๐ ๐๐ป๐๐ผ๐น๐๐ฒ๐บ๐ฒ๐ป๐
Collaborated with various government agencies to support multimedia and communication initiatives.
๐ ๐๐น๐๐ถ๐บ๐ฒ๐ฑ๐ถ๐ฎ ๐ฃ๐ฟ๐ผ๐ฑ๐๐ฐ๐๐ถ๐ผ๐ป
Managed in-house and on-site video shoots, ensuring high-quality production aligned with organisational objectives.
๐๐๐ฒ๐ป๐ ๐ฃ๐ต๐ผ๐๐ผ๐ด๐ฟ๐ฎ๐ฝ๐ต๐
Captured official events and activities to support documentation, publicity, and archival needs.
๐๐๐ฒ๐ป๐ & ๐ ๐ฎ๐ฟ๐ธ๐ฒ๐๐ถ๐ป๐ด ๐๐ฒ๐๐ถ๐ด๐ป
Produced visual materials such as posters and brochures for events, campaigns, and advertisements, ensuring brand consistency and audience engagement.