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Logistic Optimisation Solutions
About STEAR
STEAR is a logistics project of PETRONAS. It was established to solve internal logistics problems such as vessel reservation, demand visibility and vessel tracking, and to minimize costs in the offshore logistics industry. STEAR is a first-of-its-kind industry-leading platform that aims to offer "logistics on demand" through an uberized model where demand and supply for shipping vessels are optimally balanced.

Official STEAR Video
STEAR Challenges
PETRONAS built STEAR to address these challenges by streamlining logistics operations, cutting costs, enhancing visibility, and offering a flexible, on-demand model. The goal is to improve efficiency, reduce expenses, and set new industry standards for offshore logistics.
STEAR faces several operational challenges, including efficiently managing vessel schedules, coordinating between stakeholders, and maintaining accurate real-time tracking. The platform must also adapt to demand fluctuations, ensure effective resource allocation, and minimize operational downtime while handling large volumes of data and providing a user-friendly interface.
Introduction of Platform+
Platform+ by STEAR in Shorts
My Role
Lead UI/UX Designer
Official Website
Role Description
As a Lead UI/UX Designer, I oversee the design and user experience of digital products, ensuring they are intuitive, visually appealing, and user-friendly. My role involves leading a team of designers, collaborating with stakeholders, conducting user research, and creating wireframes, prototypes, and high-fidelity designs. I focus on optimizing the user journey, improving usability, and maintaining consistency across all design elements to enhance overall user satisfaction and engagement.
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Organized the sprint planning for UI/UX tasks.
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Assigned tasks to team members.
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Established the platform for task updates on Trello.
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Represented the UI/UX team in grooming and sprint sessions.
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Monitored progress and provided support as needed.
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Identified and resolved any blockers or issues the team faced.
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Ensured alignment with overall project goals and timelines.
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Facilitated communication and collaboration within the team.
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Prepared and shared regular status updates with product manager.
UI/UX Agile Design Workflow
Effective collaboration and structured workflows are essential for successful UI/UX teams. By using a sprint-based approach, teams can manage projects efficiently, ensuring continuous progress and adaptability. This workflow guides UI/UX teams from receiving a project brief to reflecting on completed work, promoting continuous improvement and high-quality deliverables.
Prod & Tech Collaborations
Here's an outline of how deliverables are managed between Prod and Tech: The process is cyclical and adapts according to task and sprint planning. Both teams collaborate closely to ensure alignment and adjust workflows as needed throughout each sprint.
Web UI Design
The overview of the UI design for our on-demand web system, specifically focusing on the demand, optimise and execute module. Our design aims to deliver a user-friendly, efficient, and visually appealing interface that enhances user experience and functionality.
Demand, Execute & Optimise














Mobile UI Design
The overview of the UI design for our on-demand mobile system, specifically focusing on the execute module only. Our design aims to deliver a user-friendly, efficient, and visually appealing interface that enhances user experience and functionality.
Mobile View Demo (Execute)
Mobile Screen UI